BLNDN

“Bulldog Drummond has truly been our most valuable brand partner. Together, they’ve helped us build the BLNDN brand from the ground up, advising on business strategy, fundraising, brand messaging and innovation, product design, packaging, marketing and more. Shawn Parr is a trusted guide who sits on our board, we're truly lucky to have him as a part of the BLNDN team."

Erika Mckellar And Elisa Hills, Founders Of BLNDN

FROM A PASSIONATE IDEA TO A FUNDED COMPANY
Challenge

After a decade of working in the beauty industry, fair-haired entrepreneurs Erika McKeller and Elisa Hills set out on a mission to gain a deeper understanding of their damaged blonde hair. With a team of world-class beauty chemists, they developed the BLNDN Complex, which is designed to reverse the harmful effects of oxidation. But, while they had an idea for their business, they needed help building a brand and a company. They partnered with Bulldog Drummond to help them develop a strategy that would build and fund their business.

Result

We took an active interest in the concept and incubated BLNDN by taking them under our wing. Bulldog worked with their team to develop their brand, packaging design and look book. We also worked closely with them to develop their business plan and obtain their first round of funding. Together, we helped BLNDN take their idea from concept to launch on QVC and in market in just 12 months.

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